WTF, Apple's aggressive push into advertising

A few days ago I went off on a rant about Apple showing more ads in the App Store. In reporting by MacRumors Apple plans to expand live tv advertising for the Major League Soccer deal.

Apple is now talking with advertising partners and MLS sponsors about ads that will air during the soccer games and related shows.

All three streaming tiers will have ads, including the dedicated package, paid TV+ subscriptions, and the free TV app.

Bloomberg says that ads for live TV are part of Apple’s aggressive push into advertising. Apple recently added new ads to the App Store Today tab and to individual app pages, a move that has been unpopular with developers due to some of the ad types Apple has opted to show. ​ […]

Apple is also working on a plan to add search ads to the Apple Maps app on iPhone starting next year, with these ads showing up alongside user searches for things like “gas” or “coffee.” Bloomberg says that Apple is also exploring ads for other apps and services.

MacRumors, last week, also reported that the Weather App will have an Apple News Section in iOS 16.2. This is nothing more than an ad for Apple News.

With the iOS 16.2 and iPadOS 16.2 updates, Apple is enhancing the Weather app through the integration of an Apple News section. Located below the 10-day forecast on iPhone, the ‌Apple News‌ module surfaces relevant regional news stories.

What the fuck! I specifically bought into Apple's ecosystem because it was a company that wasn't driven by ads. It was all about privacy and quality. Soon Apple will be no better than Google and Android. Just saying.​

Apple Is an Ad Company Now – Wired

Cusumano of MIT says Apple’s greatest challenge may be balancing its previous reputation for privacy against the data grab that digital ad businesses create. “Apple is a carefully manicured walled garden, not this advertisement-intense ecosystem like Google,” he says. Preserving that distinction while also growing ad revenue could be tricky. “Apple users are very loyal and forgiving,” says Kesler. “But if they push this to match their forecasts, I’ll be wondering whether users can overlook it.”

#Apple #iPhone #News #Opinion